Building on this year's Olympic legacy, Bondholder HUUB Design has agreed to sponsor the City of Derby swimming club, of which Olympic gold medal winner Adam Peaty is a member.
The wetsuit manufacturer has agreed to support the club with a £15,000 annual commitment made up of kit incentives and financial support. As part of the deal, HUUB's swimsuits will be available to club members.
The company's sponsorship will help foster the next generation of swimming superstars.
Dean Jackson, founder and owner of HUUB Designs, said: "The media spotlight that focused on the fantastic work of Adam Peaty and the City of Derby swimming club also highlighted the club's need for financial and kit support. Everyone in Derby is so proud of what Adam has achieved thanks to the fantastic training that he has received at the club.
"I hope that our support for City of Derby will contribute to the next generation of Olympic swimming stars. As a Derby business that is involved in the triathlon elements of swim, cycle and run I felt honour-bound to respond to that plea.
Mandy Bell, City of Derby assistant head coach, said: "We are very excited to work with HUUB Design and represent the brand through continued swimming excellence. As we enter the new four-year Olympic cycle our swimmers will look professional and identifiable in competition."