Preferred bidder for Debenhams announced

Leeds-based award-winning developer St James Securities Limited has today been announced as the preferred bidder for the purchase of the former Debenhams building in the Becketwell area of Derby city centre which could be transformed into a significant residential and commercial development.

Deputy Leader of Derby City Council, Martin Rawson, made the announcement this morning at the Derby City Embassy event at MIPIM in France, saying “St James Securities has an excellent track record of regenerating challenging sites across the country so we are keen to harness this expertise to transform the Becketwell area.”

Paul Morris, Director of St James Securities said “This is such an exciting opportunity to regenerate Becketwell and stimulate the renewal of the wider St Peters Quarter of Derby, with major benefits to the economic, social and environmental fabric of the area.”

John Forkin, Marketing Derby, said “Having met the St James Securities team on a number of occasions we believe they are the real deal. They bring fresh eyes, the ambition and experience needed to finally develop Debenhams, acting as a catalyst for the wider Becketwell site.” 

St James Securities has a track record of changing the dynamics of city centres as destinations and bringing new life to them. Their proposals for the Derby site -  a regeneration priority within Derby’s city centre masterplan - would see a mix of residential and commercial space replacing the former Debenhams store and improvements to the public realm. Paul Morris at St James Securities said: “Our vision brings together commercial viability and deliverability with striking and contemporary architecture, all integrated with quality public realm.”

They have been granted a 12-month period of exclusivity for the Derby site during which the details of the deal will be worked up.

Among St James Securities’ achievements are the regeneration of St Paul’s Place in Sheffield, the Round Foundry, Leeds which won the Royal Institute of Chartered Surveyors (RICS) award for International Regeneration Project of the Year and Waterfront, Wakefield.

Tangled up in Blue

Cannes: 15th March 2018

Something feels very different at MIPIM this year.

It's not just that the Côte d'Azur sunshine has been swept away today by heavy rain. The MIPIM boys in blue suits have discarded their designer sun glasses and scuttled into the infamous bunker.

Outside on the street, hawkers are trading umbrellas at €20 a shot. However, the only business are the MIPIM refuseniks - usually wealthy folk who are unwilling to pay the MIPIM entrance fee - and they are unlikely to part with cash for mere rain protection.

No, what feels different is Derby and, more specifically, how Derby is perceived.

Marketing Derby has been 'doing' Mipim for 10 years and, to be honest, in the early days we felt like hickey interlopers.

MIPIM is a market where cities and regions parade their wares to the 25,000 delegates seeking opportunity.

Back in the day, a city like Derby - population 250,000 - struggled to get attention amongst the glitz and glamour.

But, we felt we had a case, a cause if you will, so we stuck to our task and came back, year after year, with a little more experience, nous and confidence.

This year, I feel we have passed MIPIM tipping-point.

We now rock up with a great team and a clever plan. The 25,000 no longer intimidate. We know how to play MIPIM, where to focus and then basically ignore the rest of what can sometimes be a circus.

We collaborate with our Midlands colleagues in an impressive pavilion, providing a platform and easy intro space for investors. Its design is professional, you might say almost cool, but the energy and buzz is tangible and never seems to fade. Derby has been central to making this happen.

Outside the pavilion, the Derby Embassy, now in its 10th year, has become a landmark event - completely oversubscribed to near breaking point - where we share our narrative and opportunities.

The star turn this week was Rolls-Royce outlining the scale and hi-tech nature of their massive Derby operation. The audience lapped it up. There is no better sales pitch for a city than to have a global company fly out a senior member to endorse the product.

Finally, Marketing Derby took the stage at a Financial Times gathering of 80 of Europe's top inward investment agencies.

We were the only agency asked to do so. Why? Because we are seen as being one of the most innovative in how we use data and intelligence to attract investors.

And that is basically the difference I started with in this blog. We no longer feel like accidental guests, gratefully taking morsels from the table.

We are now trusted and respected partners with a reputation for being open, honest and businesslike - and guess what, investors are liking that...

Derby Embassy at Capacity

Over 120 delegates packed into today's Derby City Embassy at MIPIM to hear about the latest investment and development opportunities.

In his welcome at the event, Martin Rawson, Deputy Leader of Derby City Council and Cabinet Member for Regeneration highlighted the city’s flagship Heart of the City regeneration scheme, which features in the Midlands Engine Investment Portfolio launched yesterday in Cannes: “The £60 million Heart of the City project is a major investment and a game changer for Derby city centre. It is critical to the future success and economic regeneration of Derby and the catalyst for further investment in the retail, leisure and office sectors.”

Keynote speaker at the event Paul Harris, Director of Economic Development at Rolls-Royce plc reinforced the global company’s commitment to Derby with significant improvements being made to their civil aerospace and nuclear campuses in the city. Speaking about Derby’s position as a leading centre for advanced manufacturing innovation, he said “Having local supply chain partners is incredibly valuable for us and there are great opportunities to invest and locate in Derby.”

Derby City Council’s Head of Regeneration Projects, Catherine Williams, spoke further about the £1 billion of opportunities available in the Heart of the City regeneration plans which includes the new £32 million performance venue, refurbished and regenerated Grade II Listed Market Hall, new £10 million car park and enhanced public realm across the area on Osnabruck Square and the Market Place. This is in addition to the new Museum of Making at the Silk Mill, the world’s first factory and UNESCO World Heritage site, and the regeneration of Becketwell.

Plans to stimulate the city centre Grade-A office market were also showcased with Derby City Council’s plans for a new 31,000sq ft office scheme on Bold Lane.

The annual event is regularly referred to as the “best breakfast in Cannes” and while always popular, it received an unprecedented number of registrations this year. Managing Director of Marketing Derby, John Forkin commented: “MIPIM is important for cities like Derby to fly the flag on a global platform. In the past this has led to numerous enquiries and genuine investments.  2018 is no different and we have seen huge interest amongst the investor community in Derby’s offer.”

Derby's Embassy and activities at MIPIM are also supported by Smith Partnership, Knights 1759, Idom Merebrook, Innes England, East Midlands Airport, Godwin Development, Harworth Estates and the D2N2 Local Enterprise Partnership.

Innovation at Infinity Park

Today Derby City Council's cabinet is set to vote on plans to build ca. 50,000 sq ft of extra space at Infinity Park Derby, which could cost in the region of £10m – further recognising Derby’s credentials as the UK Capital for Innovation.

The site, which is located next to the world headquarters of Rolls-Royce Civil Aerospace, is a collaboration between Derby City Council, Rolls-Royce, developers Cedar House Investments, the Harpur Crewe Estate, Wilson Bowden and Peveril Securities.

The councillors will vote whether to enter into a collaboration agreement with the Advanced Manufacturing Research Centre (AMRC) and the D2N2 Local Economic Partnership (LEP) to create a major new research and development centre; which would be owned by the council and run by AMRC.

The new facility in Derby would have national 'Catapult' status as part of a network of ‘world-leading’ centres designed to transform the UK’s capability for innovation in specific areas and help drive future economic growth.

The AMRC and the LEP are currently seeking approvals from their respective governing bodies to enter into this agreement.


In order that R&D activities can commence quickly, it is proposed that the AMRC is initially let space at Connect Derby’s iHub on Infinity Park – a state-of-the-art managed workspace, where they would co-locate with other hi-tech businesses, including new tenant Airbus which has taken two facilities totalling 1500 sq ft at the site.  Airbus selected the iHub because of its close proximity to Rolls-Royce’s headquarters.

Martin Rawson, Deputy Leader of Derby City Council said: "The arrival of Airbus is a massive coup for the iHub, and just the right kind of tenant for the building.”

"It is yet another example of a developing business taking advantage of the unique opportunity to relocate to accommodation in a hi-tech, manufacturing focused innovation technology park."

GIS innovation for Derby

Marketing Derby has joined forces with fDi Intelligence, part of the Financial Times group, to become the first European IPA to adopt sophisticated American Geographic Information System GIS) Technology to enhance the way investors looking to invest and locate in Derby and Derbyshire can access local data.

The innovative platform will provide a geographic mapping tool and local datasets to provide bespoke data drawn from multiple sources on features such as demographics, labour market and UK benchmarking.  The technology has been pioneered in North America where technology is a key enabler for site-selection consultants, and Marketing Derby staff are working with fDI’s tech team in San Francisco to develop the tool.

Chris Knight, Global Commercial Director, at fDi Intelligence said: “There are two main benefits of GIS – the first is internal to Marketing Derby, who are now able to access all the data at their fingertips to help potential investors get the information they need. Secondly, externally GIS allows companies open access to big data which enables them to compare investment options and decide what’s right for them."

Kathryn Allen, Head of Investment at Marketing Derby, said “The new GIS tool will be a great addition to the service that we provide to investors. The technology will not replace the bespoke, customer-focused way in which we support each investor but will provide a sophisticated addition to how we showcase the city and it responds to investors’ needs for accessible data to support their decision-making.”

The tool will be launched later in 2018 as part of Marketing Derby’s online platform.

Quality of Derbyshire Living

The high quality of Derbyshire’s cultural and lifestyle offer will be showcased tomorrow at MIPIM in the Midlands UK Pavilion when Frank Horsley, Head of Economic Regeneration at Derbyshire County Council, joins a panel hosted by Estates Gazette to discuss the effects leisure and tourism have on economic development.

Derbyshire has long been a destination of choice to live, work and play and this is an increasingly important part in the promotion of Derby and Derbyshire to investors. With over 35 million visitors per year, the tourism economy in Derbyshire is thriving and iconic locations such as the Peak District National Park, Chatsworth House and the National Forest help put Derbyshire on the global stage.

Frank Horsley will use the opportunity to highlight new developments of global significance such as Buxton Hotel and Spa and Peak Resort in Chesterfield.

Major development schemes in Derbyshire, Drakelow Park and Tudor Cross, have been selected by the Department for International Trade to feature amongst a handful of schemes across the Midlands in its Investment Portfolio launched this week at MIPIM.

Why MIPIM works for us

Writing this blog gives me the chance to reflect on an exceptionally busy first couple of days at MIPIM, the world’s biggest property and real estate exhibition. 

The headlines have you believe that this is a week-long party with champagne, yacht charters and excessive parties exemplifying the worst excesses of capitalism. Blogs like this one tend to counter this with tales of long arduous days locked in negotiations in windowless rooms thrashing out tedious details.

The truth lies somewhere in between the two. The helicopters, yachts and private lunches exist, and are no doubt well attended, but those of us serious about regeneration and development are filling their time with meetings and working hard on things that add real value.
MIPIM focuses the mind, it takes you out of your everyday work and gives you the space and time necessary to meet those it is often difficult to reach back home. For cities like Derby that is of critical importance as we compete with the other 63 UK cities and beyond. 
At MIPIM you can meet those important gatekeepers to organisations more easily than anywhere else. Relationships are made at MIPIM that can lead, usually after years of work, to developments such as Jensco’s Friar Gate Square in Derby and, on a shorter timescale, to businesses deciding to locate in the city once they’ve got a feel for its momentum and economy.  

Our Embassy event, which took place this morning was standing room only as a packed-out room heard about the progress being made on Derby’s city centre masterplan, alongside a keynote speech from Paul Harris, Director of Economic Development at Rolls Royce. This powerful combination of public sector regeneration momentum alongside globally-recognised private sector investment really does set Derby apart as a prosperous, high-growth location and, in a place like MIPIM, that counts.

My final point before I sign off and head out to the rest of my day (7 meetings, 2 conferences and, yes, a Midlands Engine drinks reception) is that, in my fourth year here, it is evident to me that MIPIM is an essential part of the inward investment calendar, and that Derby gets it right. MIPIM isn’t about the location, the yachts or “the show”. It’s about face-to-face contact, relationship-building and finding a way to promote your city on an international stage. Our focused approach, centring on collaboration in the Midlands Pavilion and a dedicated Derby breakfast event, works for us. 

My first (ever) day at MIPIM

With 2018 being my first MIPIM, I have to admit I wasn’t completely sure what to expect from the experience. I’ve spent the best part of the last six months preparing for the biggest investment event in the Marketing Derby calendar, so I was nervous and excited to see it all come together. MIPIM veterans warned me how exhausting it would be, filled me in on the events that were not to be missed and constantly reminded me to pack comfy shoes and an umbrella.

The networking started on the plane, as we travelled as part of the Midlands UK delegation from Birmingham airport, but Tuesday was the first day of the exhibition. From the moment we boarded the train in Nice my expectations were met and exceeded. The journey into Cannes was as stunning as promised, and the closer we got, the more the train filled with delegates making their way to MIPIM. The anticipation built further as we walked down towards the Palais des Festivals and the crowd swelled – while I expected the scale of the exhibition I had no idea of the volume of people that would attend.

2018 is the second year Marketing Derby has collaborated as part of the Midlands UK Pavilion. 2017 was incredibly successful, and 2018 looks set to build on that with improvements to the Pavilion including a terrace area for meetings and air con – we weren’t sure how much use we would get out of these in advance due to the adverse weather conditions but luckily the sun shined on us today and our packed meeting schedule went ahead as planned – all while we got a much needed hit of vitamin D.

After a crammed schedule on Day 1, I was ready to recharge the batteries when we finally made it back to the hotel at about 10:30pm ahead of the fully booked Derby City Embassy and some big announcements for the city.

Stay tuned to MDTV for live updates throughout the week.

Derby Hosts Aerospace Conference

Bondholder Rolls-Royce has today hosted over 100 of the UK’s aerospace industry experts at the Midlands Aerospace Alliance’s annual conference, with delegates hearing from keynote speakers from Rolls-Royce and Airbus about future manufacturing technologies and supply chain growth.

Opening the event, Martin Rawson, deputy leader of Bondholder Derby City Council, said:"Rolls-Royce was the first targeted inward investment in the UK, and today we are proud of the work we do to support growth and attract inward investment".

The city’s Enterprise Zone, Infinity Park Derby, supported the MAA Conference with Marketing Derby to showcase the city’s aerospace sector credentials and the strength of its location for advanced manufacturing businesses.

Bondholder the University of Derby also sponsored the event through its Enscite programme - a partnership between the University of Derby, Aston University and Derby City Council that supports businesses in aerospace, rail and automotive supply chains.

Angela Tooley, Head of Enscite said: “We are pleased to be working in collaboration with the Midlands Aerospace Alliance to support the industry and its wider supply chains across the Midlands. We are committed to supporting a thriving modern economy with the valuable links we offer to research, knowledge, expertise and talent. With a hands-on approach to innovation and skills development we deliver benefits to businesses across the Midlands Engine for Growth.”

Marketing Derby has supported the Midlands Aerospace Alliance conference through its work on the "Invest in D2N2" project, which is part-funded by the European Regional Development Fund (ERDF) as part of the European Structural and Investment Growth programme 2014 -2020.

Find out more about the ERDF project here


Comedy Giants at Derby Arena

Bondholder Derby LIVE is bringing audiences five giants of British comedy to Derby Arena this year, with John Bishop, Ed Byrne, Russell Brand, Sarah Millican and Jason Manford all making Derby a stop on their tours.

Comedy superstar John Bishop will be kicking off  the year of comedy with two nights of his brand new show Winging It on Saturday 17 at 7:30pm and Sunday 18 March at 8:30pm. His last tour Supersonic was watched by more than 500,000 people and received huge critical acclaim. This latest show, his fifth UK tour, promises to be the biggest, best and funniest one yet! 

Next up Derby Arena will be hosting award-winning comedian and writer Ed Byrne on Friday 20 April at 8pm. In his latest show, Spoiler Alert, Ed Byrne asks the question ‘Are we all spoiled?’ and audiences can watch Byrne take the question, turn it upside down and shake until the funny falls out. His live work has built up legions of fans and he remains the observational stand-up to see and is not to be missed.

On Wednesday 9 May at 8pm Derby can see successful broadcaster, actor, author, columnist and comedian Russell Brand in his latest show Re:Birth. Brand explores the questions brought about by parenthood, unravelling the matrix of modern media, politics, sex, fatherhood and death. Audiences can join one of comedy’s fiercest talents as he tries to make sense of life having just made a new one.

On Sunday 1 July, at 8pm Sarah Millican will perform in front of a sold-out crowd at Derby Arena. Her fifth tour, Control Enthusiast, will mark ten years since Sarah established herself as one of the leading lights of the British Comedy scene by winning the Best Newcomer Award at the 2008 Edinburgh Fringe.

Jason Manford will be bringing his new show Muddle Class to Derby Arena on Saturday 24 November at 8pm, following a busy few years for the comedian. This new tour promises to features a wealth of material about growing up ‘working class’, the finding, over the years, that part of him has become ‘middle class’. Delivered with Jason’s amiable charm and captivating with, this is not a show to miss.

Tickets can be purchased through the Derby LIVE Box Office on 01332 255800 or online at They can also be purchased at the Sales and Information Centre, on the Market Place, Derby, DE1 3AH.

New Chief Exec and Management Board for Flint Bishop

Bondholder Flint Bishop LLP has appointed Qamer Ghafoor as Chief Executive and established a new Management Board to advance the firm’s ambitious growth plans.

Flint Bishop’s three Equity Partners, Qamer Ghafoor, Andrew Cochrane and Ian Beardmore, have decided to revamp and streamline the management structure of the business, with a move away from traditional law firm management arrangements to a more corporate-style board structure.

With effect from 1 March 2018, Qamer, who was the Managing Partner of Commercial Services, has assumed the new role of Chief Executive for the firm and will oversee the new Management Board. Wai Yan Fung joined the firm in 2017 from multi-national vehicle rental firm Sixt, where she spent many years as Finance Director of the UK arm of the business and has taken on the role of Chief Finance and Chief Operations Officer, working closely with Qamer on financial management and strategy.

Ian Beardmore, as well as being Head of Commercial Property, is now also Head of Compliance; and Andrew Cochrane has taken up the position of Chairman and Senior Partner of the firm. 

The new Management Board comprises of a small number of Partners who will participate in formulating the strategic objectives of the firm and will play a vital role in management and planning for the future. The Board consists of Qamer Ghafoor (as Chair of the Board), Wai Yan Fung, Andrew Cochrane, David Miller, Bev Simms, Robert Tice and Nick Wells.

Qamer Ghafoor, Chief Executive of Flint Bishop comments: “I am delighted to be appointed Chief Executive and to have the opportunity to lead and shape the firm in the coming years. The firm is in a very strong position and the focus will be to develop further specialist areas of law, recruit key lateral hires, make significant investment in people and technology and, overall, to ensure that clients continue to receive exceptional and affordable advice. I have appointed Wai Yan to bring her wealth of finance and business knowledge to the firm and I hope that her experiences from other sectors will help us to break from the traditional law firm model. The members of the new Management Board are all very experienced lawyers and have excellent commercial knowledge. Importantly, we all share the same vision, passion, ambition and drive for the future of Flint Bishop.”

The Big Lock Up

Lindsey Hatfield, Marketing Derby's Commercial Development Manager, is taking part in the "Big Lock Up" to help raise money for the Mayor's five chosen charities; including Bondholders Safe and Sound, Derbyshire Children's Holiday Centre and Derby Museums.

She will be one of 12 'inmates' - along with The Mayor of Derby, Councillor John Whitby - to face a mock 'arrest' by Peter Ireson, head of culture and business development at Bondholder Derby LIVE, and Pete Meakin, culture development manager, at their place of work on Friday 20 April.

The motley crew will be charged with a whole host of ‘misdemeanours’ - from crimes against fashion and aggravated assault on dress codes, to cattle rustling, laundering chocolate coins and stalking Gregg’s cheese and onion pasties.

Lindsey commented: " 3 of the Mayors charities are Bondholders which is why I would like to show my support. As well as being a huge supporter of these charities, that do great things in  supporting vulnerable children and families in our city, I would also like to thank them for being supporters of Marketing Derby. I'm not sure I am as  villainous as the rest of the convicts though, whats wrong with a little mischief and misdemeanour?"

After the inmates have been rounded-up by Peter and Pete – who will be playing the role of ‘Ant and Dec’ for the event – they’ll be transferred to the cells at Riverside Chambers, where they’ll be forced to undertake a series of tasks to earn food rations and treats.

Their colleagues and members of the public will be asked to make a small donation to vote for the individual they’d most like to see locked up and make further donations to view the footage of the inmates doing their time in the cells. The more money that’s raised, the longer the individuals will stay in the cells.

Speaking about ‘Derby’s Big Lock Up’, the Mayor of Derby, Councillor John Whitby, said: "It's terrific to see so many partners getting involved with our fundraising efforts for my fantastic charities.

“I'd like to thank all those who have given up their valuable time and freedom to participate in this innovative and exciting initiative. Special thanks goes to Ann Bhatti and the team at Connect Derby for organising the event and allowing us to use the former police cells at Riverside Chambers.
"I'd like to urge everyone from the business community to dig deep in support of the Big Lockup and to help me further exceed our fundraising target of £25,000 for my year in office.”

Supporting Young Talent

Bondholder Armsons are supporting the development of young talent with the appointment of Reece Kersey as trainee quantity surveyor.

Completing the Level 4 Higher National Certificate in Professional Construction alongside his work at Armsons will enable Reece to apply his learning in a practical setting. In his new role, Reece will gain experience in all aspects of the business, from administration to the production of cost reports and client liaison. He will also shadow the three directors who work on a diverse range of projects.

Commenting on Reece’s appointment, Steve Fernie, director of Armsons, said: “We’re very happy to welcome Reece to the team and support him with his studies. It’s great to see young people who are interested in the industry. Reece is doing well and shows real promise. We look forward to help him achieve his ambition of becoming a qualified chartered surveyor.”

After obtaining his Level 4 Certificate, Reece hopes to study for a Level 6 Higher National Diploma at Stephenson’s College or follow an RICS accredited university course in quantity surveying and commercial management.

Piazza Development Complete

Bondholder Mercia Marina's £3m Piazza development is now complete and ready to welcome the first stores.

The building will host pharmaceutical firm Bionical's global HQ, along with an Indian-style tapas restaurant, William Wheelwright Hair Salon, Bluebird Gallery, home accessory store Black by Design and lifestyle store Twigg Home.

Twigg Home, opening Friday is the fourth shop to be opened in the Marina by Steve Robinson. His existing three shops focus on fashion and accessories, but the new store will stock products with Scandinavian influences, as well as brands that carry an ethical theme. 

Steve commented: "I am confident that this store will be a success here. There is an incredible amount of footfall all year round, the Piazza building is fantastic. It's a great destination. There really is nowhere else like it."

Mercia Marina is Europe's biggest inland marina; and the new development is designed to reinforce the attraction's status as one of Derbyshire's premier tourist and shopping destinations.

Robert Neff, General Manager of Mercia Marina said: "The Piazza is a landmark building in the heart of South Derbyshire that not only looks spectacular but also fits in perfectly within the natural environment of the marina. We are delighted that Steve has chosen to open his fourth store here and we are sure that Twigg Home will be a great addition to the selection of shops that we already have, giving visitors to the marina even more choice.”

Chinese Tours to Derby

Bondholder Derby City Council's efforts to generate interest in the area from China took another step forward this month.

Hino Travel, a Chinese inbound travel agent was part of the recent trade delegation from the region to China in November 2017 and since then The Derby City Council Tourism Team, VisitDerby has been working with them to encourage them to include Derby attractions in their itineraries for visits of all sizes and types from business visitors and VIPs to students and first time group travellers.

During the visit to China, Hino trained their local sales team on visiting Derby and Derbyshire. Then in January, this was followed up with a familiarisation visit to the region for Hino travel UK staff. Their itinerary included Derby Cathedral, Royal Crown Derby, The Old Bell and Bluebells Dairy amongst other venues.

The work has started to see results with a small group of VIPs visiting Royal Crown Derby on Saturday 25th February.

Yu Zhang, Deputy General Manager of Hino Travel as follows:

“The visitors to Royal Crown Derby liked the china there very much and bought a lot to take home with them. We are looking forward to bringing more groups to Derby in 2018.”

Cllr Amo Raju, Cabinet Member for Leisure Culture and Tourism said:

“It’s great for us to be working with companies like Hino to attract visitors to Derby and I hope this is the first of many such groups that will visit the city from China.

We’ve worked very hard to create a link with Hefei and we are starting to see that rewarded.”

John Forkin from Marketing Derby said:  “Tourism from China is a massive growth market, and it’s important to get places like Derby and Derbyshire on their itineraries, as well as the usual London and Edinburgh tours.”

Under One Roof

Three Marketing Derby Bondholders, Mercia Image, Gravity Digital and Square One Creative have combined their resources along with Simply Uniform to create a Full Service Marketing Agency, specifically for the Education sector.

UNDER ONE ROOF was created after the principles, from each Bondholder, realised they were all targeting the same customers and recognised the opportunity to provide Graphic Design, Web & Digital Media, Print and School Uniforms as one.

Amanda Strong, Mercia Image, said “it just made so much sense! We all kept meeting at Marketing Derby events and realised we were all using our sales resources to target the same people”. Sharon Stevens-Cash, Gravity Digital, continued “the sector is so specialist and, of late, has had to become more business orientated, so there is a lot more opportunity to discuss a full marketing strategy with School and Education Establishment Heads”.

After a lengthy brain storm, over a couple of G & T’s, UNDER ONE ROOF was born. Maggie Lucas, Square One, was charged with developing a brand image and styling which would reflect and appeal to the Education sector, Gravity Digital a website, Mercia Image a brochure and direct mailer and Matthew Harrison, Simply Uniform, an array of promotional products and visuals to enhance the campaign.

The results have shown such promise that UNDER ONE ROOF have now taken a stand at the forthcoming Education Show at the NEC, reportedly the biggest Education show in the country with over 7,000 visitors, 1000+ School Leaders and about the same number of trade buyers.

UNDER ONE ROOF have plans for marketing to other sectors in the future. “The collaboration between the companies offers a hugely more competitive solution to any business” commented Amanda “the savings we make on marketing to a business once, rather than four times, will certainly reflect in cost savings to the clients”.

Beast from the Yeast Donations

Bondholder Derby Brewing Company venues will be donating a portion of the profits from every pint of Beast from the Yeast sold to East Midlands Ambulance Service NHS Trust.

Head Brewer Andy is passionate about pushing the boundaries of brewing and experimenting with flavours and strengths, and this week he has been crafting the company’s strongest beer yet: a 6.2% beast of an IPA. Using Citra, Chinook and Simcoe hops this brew has low bitterness and high flavour. Citrus and tropical fruit bursts make it decidedly drinkable, and the ABV will knock your woolly socks off.

It’s still in the fermenters at the moment but soon will be launched in cask in all DBC venues – The Tap, The Greyhound, The Queen’s Head and The Kedleston – and also available to stockists across the country. The recent weather conditions have also had serious consequences, cutting off many rural communities and leaving travellers stranded. Emergency services have worked tirelessly in extreme environments to get help to those in need. As a gesture of thanks for their dedication all DBC owned venues will be donating a portion of the profits from every pint sold of Beast from the Yeast to East Midlands Ambulance Service NHS Trust.

Derby Brewing Company said: "We raise a glass to our emergency services, the real heroes of the ‘Beast from the East’."

Bondholder Gets Swimming Pool Contract

Bondholder Bowmer and Kirkland have been announced as the build contractor for the new swimming pool complex at Moorways.

Councillor Baggy Shanker, lead Cabinet Member for the Moorways project said: “Derbyshire construction firm Bowmer and Kirkland have been appointed as the council’s preferred build contractor, as we move towards the construction phase of this enormously exciting project. This means that detailed designs can now be drawn up, ensuring the new complex remains on course to open in 2020 as we pledged.

“As one of the largest construction businesses in the country, Bowmer and Kirkland were appointed by the Council. The Derbyshire-based firm have a track-record of delivering major leisure projects both for the public and private sectors, including a number of other pool facilities.

“The main 50 metre pool will feature two booms and moveable floors for maximum flexibility, meaning the pool can be easily divided into three separate 25 metre pools to accommodate casual users, club swimmers and teaching as required. With seating for over 400 spectators and a timing room, it will also be capable of hosting regional competitions.

“Meanwhile, the leisure pool will incorporate a play structure that includes slides, tipping buckets and water jets for families to enjoy together. What’s more, there’ll be both steam and sauna rooms on site, allowing visitors to relax and unwind.

“Alongside swimming space, there’ll be all the additional features you would expect from a modern leisure facility. These include a cafe, gym, fitness studios soft play and multi-use areas.

“This building will serve the city for a generation."

£1m Generation

Bondholder Status Social are celebrating after they and their clients generated more than a million pounds through social media.

The company, which is based in Bondholder the Cathedral Quarter, is also marking its birthday - seven years ago it became one of the UK’s first specialist social media agencies.

Through Status Social’s training and management of social media accounts, its clients have generated sales from companies such as Jaguar Landrover, RyanAir and TK Maxx.

Mark said the hunger for social media support has accelerated towards the end of 2017.

“We had a record-breaking December and January and have already beaten our all-time February and March sales total. We expect the trend to continue in 2018 and are looking to increase the size of our team.

“It’s great to reach the million pounds mark but it could be much more than that since some of the results of social media marketing, particularly sales generated through brand awareness, are difficult to quantify.”

Status Social’s own social media content is seen more than a million times a year and generates a steady stream of leads. The agency has worked with companies such as Vision Express, Booker, Close Brothers and Marriott Hotels.

Major Toyota Deal

Bondholder Toyota has announced that its Derbyshire factory will remain the home of the Auris, securing thousands of jobs.

The announcement comes a year after a £240m investment, to improve competitiveness, by introducing the Toyota New Global Architecture. This involved standardising engines and components across models, resulting in upgraded equipment, technologies and systems.

Managing Director of Toyota Manufacturing UK (TMUK), Marvin Cooke, said: "This is excellent news for TMUK, our local stakeholders and British automotive manufacturing. It signals Toyota's trust in TMUK's ability to build ever-better cars for our customers.

"The introduction of a new model, based on the TNGA platform, is a big responsibility and we are committed to building vehicles and engines of the highest quality, at the best cost.

"We will constantly improve our productivity and competitiveness to help secure a bright future for TMUK."

Since the Auris was launched in 2006 it has been made at the Burnaston plant, where the second generation Auris is currently made.