Innovation at Smith Partnership

Smith Partnership has been invited by Thomson Reuters to be featured in a national case study regarding its innovative approach to marketing and business development.

The Bondholder law firm will sit on a panel with two other law firms from London and be interviewed and filmed in London on 26 th April, to understand the company’s innovative marketing and business development strategy, which has ultimately increased its turnover.

Claire Twells, partner at Smith Partnership and Head of Business Development at the firm said: “We are thrilled to have been invited by Thomson Reuters to be featured in this case study, which will focus on how small to medium sized law firms innovate, to retain and attract both clients and staff.

"We understand that the case study will be published in May and will be distributed to provide thought leadership and insight to the market.

“Over the last four years we have developed an intensive marketing campaign across a number of targeted channels, such as regional newspapers and magazines, social media platforms Twitter, Facebook and LinkedIn, and our websites. Our campaigns have targeted key audiences for specific legal services, which has resulted in substantial increases in new client files being set up.

“Investing in new technology has always been a core strategy at Smith Partnership, to improve our client service levels and to reach out to potential new clients for each of our legal departments, for both commercial and private services.”