Bondholders' Charitable Collaboration

Bondholder Black Apricot has joined forces with fellow Bondholder Treetops Hospice Care for a rebrand of the charity’s annual sponsored walk.

The Starlight Strut, formerly known as the Moonlight Walk, attracts over 600 women to walk a 5k and 10k route through Derby city at night, raising money for the hospice. Treetops provides nursing care and emotional support for adults, their families and carers across Derbyshire and Nottinghamshire.

Now in its eighth year, Treetops were keen to reinvigorate the ladies-only sponsored event and at a Bondholder event hosted by the hospice, corporate fundraiser Kathryn Box met  design agency Black Apricot. 

Kathryn explained: "We always welcome opportunities to invite people to the hospice to see what we do here and how we support local people.

“We hosted a Bondholder Breakfast back in November and met staff from Black Apricot .We started talking and here we are!

“This is a great opportunity for us to work with a local design agency with fresh ideas and lots of enthusiasm. They’ve come up with a brilliant new logo to go with our relaunch and we’re sure it will help to make this year’s walk a big success.”

The Starlight Strut takes place on Friday 19 May starting at 10pm - the same time that Treetops Hospice at Home nurses start their shifts supporting patients in their homes. Last year, the walk raised over £55,000 for the hospice.

Black Apricot has worked with Treetops to design a new Starlight Strut logo and marketing materials.

Sach Parmar, creative director, explained how Black Apricot has also benefitted from the partnership: “At Black Apricot, our roots have always been firmly in the local community and we regularly work with local schools and charities to give a little back. 

“I have personal experience of the extraordinary work that the Treetops Hospice Care team undertake every day, so it has been a delight to be able to help on a practical level.”

Kathryn added: “We organise many different events throughout the year, based both here at the hospice in Risley and out in the Derbyshire and Nottinghamshire communities.

“Local businesses have a chance to really stand out at these events through a range of different sponsorship opportunities such as sponsoring a hole at our Charity Golf Day on 11 May or sponsoring a colour station at our huge family Colour Rush on 16 July.

“Sponsors will be able to raise their profile as well as give something back to a really worthwhile cause. We’d love to hear from anyone keen to find out more about what’s available.”

Those interested in taking part in the Starlight Strut can register online at: www.treetopshospice.org.uk/starlight-strut