Managing Director of DerbyDaysOut.co.uk explains how the company was ready for a new look: “Our website was launched in 2015 and has gone from strength to strength in so many ways including website visitor numbers and business partnerships created.
"I felt that 2017 was the perfect time for us to have our logo ‘freshened up’ and we knew that DE22 Creative would be the best people to contact.”
After DE22 Creative gave DerbyDaysOut two concepts to choose from, they decided to open it up to public voting. Natalie explains the reason behind this: “Our social media followers are very important to us as a business and we feel we have a strong connection with them, therefore we wanted them to have a say in the new logo."
The winning design, ‘The Heart of Derby’, uses abstract vector icons that represent different things that can be done in Derby whilst forming the shape of a hand already associated with the brand identity.
A Spokesperson for DE22 Creative said: "It was a privilege to work alongside DerbyDaysOut to produce their new logo. As a creative design agency in the heart of Derby we wanted to create a logo that represented the city in a fun, creative and engaging way.
"We were delighted with the feedback on both concepts and are equally happy with the design the public chose.”