Uni invests in Derby graduate

Ed Hollands, in front of one of his innovative lorry adverts

Bondholder University of Derby has invested in innovative truck advertising from fellow Bondholder DrivenMedia — owned by University of Derby graduate, Edward Hollands.

Last year Edward set up his business supplying advertising space on lorries after saving thousands of pounds while working at a supermarket. He came up with the idea to display adverts on the side of HGV trucks in a bid to help struggling logistics companies create additional revenue streams. This service allows companies to take advantage of the UK's densely populated roads and motorways to target commuters.

Edward said: "The University of Derby has been fantastic. Staff were involved and encouraging throughout my studies. Since my graduation, they have kept in touch and continued to provide practical support to me in my venture. To top it off, they saw the potential of my lorry advertising and became my client."

Jenny Baldwin, Recruitment and Marketing Manager for the College of Business at the University of Derby, commented: "It's fantastic to see Edward doing so well and it's great that we can now be his client and hopefully help him grow and develop further."

Edward manages more than 300 trailers across the UK, designing adverts and buying curtains for the side of vehicles to help advertise different products and companies.