ITV airing for Threeguru

Bondholder and Derby-based marketing agency Threeguru was recently commissioned by Graham Penny Auctions to create an animated TV advert to be aired on ITV Central.

Threeguru was given a brief to increase local exposure by developing an animated character to showcase the brand and property auction services on offer.

Video animation was our preferred communication channel when developing this project, it allowed us to be punchy and interesting in a way that video or photography couldn’t
— Luke Sherwin, Strategic Director at Threeguru

Luke Sherwin, Strategic Director at Threeguru, said: "Video animation was our preferred communication channel when developing this project, it allowed us to be punchy and interesting in a way that video or photography couldn't."

Chrissie Walker, Marketing Manager at Graham Penny Auctions commented: "The advert encompasses the wide range of residential properties we sell whilst focusing on Graham Penny Auctions as a brand. We are all thrilled with the end product and look forward to seeing it on ITV Central East as part of a concentrated campaign over the coming weeks."

Threeguru continues to work with Graham Penny Auctions on other creative projects including local press and email campaigns.