Derby Cathedral Quarter has been named the city location winner of the prestigious Great British High Street Awards 2016.
Having consistently been in the lead in the public online vote and having hosted a judges’ visit last month, the Cathedral Quarter beat off stiff competition from Broadmead in Bristol and the Castle Arcade district of Norwich to clinch the coveted title.
The award recognises the hard work of Derby Cathedral Quarter Business Improvement District (BID)'s to revitalise the area.
Businesses in the Cathedral Quarter will now benefit from a cash prize of up to £10,000,access to dedicated support and mentoring from Google’s digital taskforce for shops, bars and restaurants; and social media skills gleaned from a trip to Twitter UK’s London office.
Ian Ferguson, Director of Partnerships for Better Business, said: “This award has capped off a fantastic year for the Cathedral Quarter.
“As contract managers for the BID, we entered the Cathedral Quarter into the Association of Town and City Management Awards earlier this year and were named best national BID.
“Collecting the Great British High Street award so soon afterwards shows just how far the Cathedral Quarter has come in the eight years since the BID was launched.
“This second national title will really help to put the Cathedral Quarter on the map for visitors and potential investors alike.”
Martin Langsdale, chair of the Cathedral Quarter Board and Management Group, said: “This award proves that the BID programme over the past eight years to improve the visitor experience, promote the area and encourage inward investment has paid off.
“The Cathedral Quarter is now a recognisable brand and a high quality lifestyle destination – combining the strengths of retail, leisure, culture and professional services and is valued by businesses and visitors alike."