Bondholders Unite on Red


The Rotherham United Football Club kit on display this weekend at the iPro Stadium has particular significance for two of our Bondholders.

The talents of Silver Birch Creative and Averill Photography combined perfectly to spearhead the launch of the new kits during the close season.

The partnership crafted a series of images for home and away kits in various locations within the New York Stadium. 

Director of Silver Birch Creative Karl Shaw explains; “We used various locations in the stadium, both on and off the pitch to really engage with the fans, creating clean cut editorial poses, and more gritty shots, to give the new campaign variety and relevance.” 

Director of Averill Photography, Mark Averill added; “This was a really exciting project and we had to work very quickly, only having one hour with two key first team players, and making sure no one in the stadium saw the kit before the big reveal.”

We wanted to reach out to our supporters and worked closely with Silver Birch Creative and Averill Photography to devise a theme which lead to very favourable comments amongst supporters and extremely encouraging sales for the Club.
— Steve Coakley, Commercial Director of Rotherham Utd