Derby Highly Praised by Rough Guide

Derby has been hailed as the 'unsung hero of the Midlands' in the most recent iteration of the prestigious Rough Guides series.

This praise really shows the dramatic turnaround the city has made over the last decade; the review even says that "Derby might be one of the UK's most misjudged cities" - a real coup for the city.

Writer Lottie Gross said she was won over by the great beer on offer; charming shops and buildings; the city's industrial heritage and great places to eat.

In just two days I was astounded by the creativity thriving throughout Derby and today I’d happily champion the city as a worthy weekend break.
— Lottie Gross, Writer at Rough Guide

Lottie wrote: "Derby's growing beer industry shouldn't really be that much of a surprise - after all, the city has a history of invention, engineering and production.

Food on offer in the city also added to the delights of her trip and she made particular mention of Derby Pyclet Company, Jack Rabbits and Derby Cathedral.

this shows that Derby is really developing as a visitor destination. Our tourism team have been working hard with tourism industry parters to spread the word. I’m delighted with the comments made by Lottie in her article which I’m sure will encourage more people to visit Derby - people who will then spend in local businesses and support local jobs.
— Martin Rawson, Deputy Leader at Derby City Council