Micro-Pub Hits London

Delegates at MIPIM UK sampled a “Taste of Derbyshire” at the exhibition’s only pop-up pub, as Marketing Derby hosted them on their Capital for Innovation stand at London Olympia. Showcasing the best of Derby’s craft brewing expertise alongside food samples, from Chatsworth House, the pub, called Lara’s Lounge gave people the opportunity to informally get to know what opportunities the city has for them.

Featuring beers from the likes of Derby Brewing Company, Thornbridge and Dancing Duck amongst others, attendees were treated to 3D virtual reality views of the city and beer tasting experiences from the Real Ale Capital of the UK.