Back to All Events

An Audience with Dave Alred MBE

  • University of Derby Kedleston Road Derby United Kingdom (map)

To celebrate the second Derby Book Festival, Bondholders are invited to a breakfast event with Dr Dave Alred MBE, author of The Pressure Principle: Handle Stress, Harness Energy, and Perform When It Counts.

Pressure is a constant in our lives. The pressure to hit a deadline, deliver that speech, interview for the job we really want - they are all challenges we need to meet. Like a footballer taking a penalty or a golfer making a putt, how we respond to pressure defines us at work, at home and in our chosen sport.

Dave Alred is an elite performance coach who works with the world's top sports stars, including rugby's Jonny Wilkinson, golfers Luke Donald and Padraig Harrington, the England Rugby team (four World Cups), the British Lions (three tours), the Springboks, the England Cricket team and four Premiership sides, helping them deliver when the tension is at its most extreme.

Packed with accessible stories and tips The Pressure Principle shares Dave Alred's eight groundbreaking principles, and shows how we can all apply them to harness pressure and produce our best at home, at work, and in our sport or exercise, by the man who has spent his life coaching the very best.

There is availability for 150 Bondholders, therefore this event will be restricted to two free spaces per Bondholder company. However, additional tickets can be purchased at £8 each online through the Festival website or via the Festival Box Office at QUAD by calling (01332) 290 606.

Earlier Event: May 17
East Midlands Airport
Later Event: June 14
PKF Cooper Parry