About Marketing Derby
Marketing Derby promotes Derby in order to support and attract investment. We do this by raising Derby's profile, communicating positive news and working closely with partners in the private and public sectors.
Click to enlarge
Marketing Derby works closely with key partners such as Derby City Council and Derby Cityscape and is joint funded by the public and private sectors.
We have two key target audiences:
- The 1.5m people who live and work in the greater Derby area
- Investors, end users and the media across the UK and beyond.
Aims / Objectives of Marketing Derby
Click to enlarge
- Raise Derby's profile and develop a more positive image
- Bring cohesion to Derby's marketing message
- Support the development of Derby's product
Current Campaigns
Click to enlarge
In 2006, Marketing Derby launched a brand for Derby under the banner of 'Derby Does It' and today the brand is used across the city by a wide range of partners in the public and private sectors. Visitors to the city will see the brand used in development site hoardings, roundabouts and in promoting cultural activity.
Click to enlarge
During 2009 we have launched two key campaigns:
A New City Experience
Derby - A New City Experience is aimed at those who live and work in the area and promotes Derby's changing offer to attract more comparison spend and thus retain more of the wealth we create as a city. The main campaign tool is City Essentials.
Quality City - Quality Opportunity
Quality City - Quality Opportunity is designed to target three specific markets among investors and seeks to attract new investment into the city. The brochures below have been colour coded as follows: retail (green), office users (blue) and public sector relocation (purple).
For further details, click on the relevant image below:
